Why Are The ISPs Siding With Hollywood Over File Sharing?

Source: http://www.alleyinsider.com/2008/9/why-are-the-i-s-p-s-siding-with-hollywood-over-file-sharing-
25 Sept 2008
Short Summary: A new lobby called Art + Labs is backed by players you'd expect -- NBC Universal, Viacom and the Songwriters Guild of America -- but it’s also backed by AT&T, Cisco Systems, and Microsoft.

Intercast Feedback:
19 Oct 2008
Author: Adam Ehrlich, Intercast Networks Marcom
Partnerships between ISPs and Hollywood companies will be ever more commonplace as consumption of video via the internet increases and both parties realize the huge potential for big-time profits. However, profits from Internet TV must not be taken for granted as a variety of scaling and monetization challenges must be first surmounted.
Intercast's solution enables both ISPs and big name content providers to realize profits as it intelligently uses its Multicast-to-Storage technology to deliver scalable amounts of video titles - at a lower delivery cost point.