Source: http://www.contentinople.com/author.asp?section_id=450&doc_id=160788
4 Aug, 2008
Short Summary: Pando Networks Inc. CEO Robert Levitan says the dirty little secret about online video is that "the business model is really bad." He attributes this to today's current delivery model where, he says, "the more video you deliver, the more money you lose."
Intercast Feedback:
6 Aug, 2008
Author: Alon Levitan, Intercast Networks AVP Marketing
We all know why the rise of P2P technologies is stalling. Many of the leading service providers (BBC is a good example) understand that P2P cannot deliver the quality of service levels to provide a continuously good user experience. No larger brand is going to jeopardize its brand equity to be associated with a quality prone product or service.
Being dependant on the amount of users that are concurrently online, that have opted in to seed a specific title (video) and that are not using their already narrow upstream bandwidth for other purposes is simply too much to ask for.
Therefore, and not surprisingly, most of the P2P network providers must revert back to streaming technologies to make up for the lack in P2P delivery efficiency.
Is P2P going to be used in the future to replace a portion of the CDNs delivery over internet? I suppose it depends mainly on the ISPs to embrace this idea. With oversubscription as their main business model and frightening and fast increase in bandwidth consumption P2P only adds to the over-the-top traffic problem that ISPs are trying to cope with.
Network providers and ISPs have other delivery technologies they can choose from. Why not utilize the entire bandwidth spectrum at hand. Off-peak time bandwidth is available in abundance and is just waiting to be tapped into. What if there was a way to shift the majority of bandwidth intense traffic - yes, we are referring to video - to the most economical time window/s on the network. All this underutilized bandwidth would suddenly come in very handy and improve each network's/ISP's overall delivery efficiency and of course bottom line results.
What will it take for the network players to understand that the solution to their problem lies in the activation of IP multicast on their networks? If we then add a personalization component to the equation, which enables to determine each user’s personal preference and then push the content directly to each user’s personal storage via a scheduled delivery process, we suddenly get a very smart, efficient and scalable network that can handle the onslaught of video traffic. Multicast-to-Storage technology delivers on this promise and therefore needs to be considered when looking at the future of content delivery networks.
In the end the future of content delivery will be a mesh up of different technologies each providing a crucial component in the delivery process. The user will not care how he receives his personalized content; he just wants to get it in the best possible quality.
Showing posts with label streaming. Show all posts
Showing posts with label streaming. Show all posts
Wednesday, August 6, 2008
Monday, July 7, 2008
Could BBC1 streaming kill the Internet in the UK?
Source: href="http://www.thinkbroadband.com/news/3582-could-bbc1-streaming-kill-the-internet-in-the-uk.html
5 Jun 2008
Short Summary:
The rows over how broadband providers will cope with the increasing amount of video traffic we are all consuming continues today with the news that the BBC is to make BBC1 available as a live stream at some point in the next few months. Can multicast be the remedy to cope with the spiraling bandwidth requirements?
Intercast Feedback:
5 Jun 2008
Author: Noam Bardin, Intercast Networks CEO
What is clear from this article is that Multicast needs to be rolled out to the edge for video to scale on the internet. The adoption of multicast on the one hand, and the use of Multicast-to-Storage on the other, will enable the delivery of video without breaking the ISPs business model. The streaming of live TV seems like solving the problem of the past - the early adopters who use their PC for video are part of the digital generation for whom appointment TV and linear TV are irrelevant, just as a young consumer with a cell phone has no need for a land line at home, so does the new TV consumer have no need for linear TV (Sports and news excluded).
5 Jun 2008
Short Summary:
The rows over how broadband providers will cope with the increasing amount of video traffic we are all consuming continues today with the news that the BBC is to make BBC1 available as a live stream at some point in the next few months. Can multicast be the remedy to cope with the spiraling bandwidth requirements?
Intercast Feedback:
5 Jun 2008
Author: Noam Bardin, Intercast Networks CEO
What is clear from this article is that Multicast needs to be rolled out to the edge for video to scale on the internet. The adoption of multicast on the one hand, and the use of Multicast-to-Storage on the other, will enable the delivery of video without breaking the ISPs business model. The streaming of live TV seems like solving the problem of the past - the early adopters who use their PC for video are part of the digital generation for whom appointment TV and linear TV are irrelevant, just as a young consumer with a cell phone has no need for a land line at home, so does the new TV consumer have no need for linear TV (Sports and news excluded).
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