Wednesday, October 22, 2008

Consumer Demand Driving More than 80% of European Broadcast Organisations to Offer High Definition Video Content Online, Akamai Reveals

Source: http://www.akamai.com/html/about/press/releases/2008/press_091208.html
12 Sept 2008
Short Summary:Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced that trend research conducted with attendees of this year's IBC2008 has revealed that 82% of European broadcast organisations have plans to offer High Definition (HD) video content to online audiences in the next 12 months.

Intercast Feedback
15 Sept 2008
Author: Adam Ehrlich, Intercast Networks Marcom
As more and more providers are jumping onto the HD bandwagon, competitors will have no choice but to offer their own HD rollout in order to remain a viable contendor. Akamai's survey is another example of the market's increasing demand for video content with HD quality. As providers look to meet this demand via online video delivery they will increasingly have to contend with issues like network congestion and inefficient bandwidth utilization. Another important finding in the survey shows that trends are moving from IPTV (consumption from the PC) to consumption from a large range of consumer devices like STBs, direct to TV game consoles and more.

Intercast's Multicast-to-Storage based delivery solution provides a video delivery platform that eliminates network congestion and inefficient bandwidth utilization issues. Furthermore, Intercast's flexible solution is fully capable of video delivery to any storage enabled CPE including STBs, game consoles and more.

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