Monday, July 7, 2008

Charging by the Byte to Curb Internet Traffic

Source: href="http://www.nytimes.com/2008/06/15/technology/15cable.html?_r=1&partner=rssnyt&emc=rss&oref=slogin
15 June 2008
Short Summary:
For years, both kinds of Web surfers have paid the same price for access. But now three of the country's largest Internet service providers are threatening to clamp down on their most active subscribers by placing monthly limits on their online activity.

Intercast Feedback:
15 June 2008
Author: Noam Bardin, Intercast Networks CEO
A good summary of the plans of America's top 3 ISP's (AT&T, Time Warner Cable, Comcast) to limit internet usage in an attempt to curb usage of the heaviest users, but (as Cisco put it): "today's 'bandwidth hog' is tomorrow's average user." What do you do when your average user wants to consume so much bandwidth? Instead of limiting demand, new technology needs to be adopted to enable the throughput of content (primarily video) that consumers want. Multicast-to-Storage can meet this demand without breaking the ISP's bottom line.

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